TO DO Award
Tourism carries weight. It is an important economic factor for destinations – and local people also need to benefit. With the international TO DO contest, we have since 1995 awarded initiatives that enable local people’s participation and involvement in decision-making on tourism projects, products and services. When local people are able to plan and market tourism by themselves, this strengthens local economies and creates new sources of income. In this way, socially responsible tourism boosts people’s self-efficacy and appreciates their cultural identity. Potential participants in the TO DO contest are invited to apply with their tourism projects, products and services. An expert jury preselects projects which are then checked by experts on location. The award ceremony takes place at ITB in Berlin, the winning projects are widely publicised.
Learn more about TO DO Award here